Here's what I don't see so far: executive (buyer) INVOLVEMENT by your target customers. Go to them. Show them what you've got. Get the testimonials from your employee-level advisors to show them the need is legit. (Use these same employees to start going up the chain and finding out who are the ...
There's obviously no way to ensure a sale through, but to increase the chance of sale through as much as possible would involve using a combination of several known marketing/psychological techniques. Some of these would require for you to have some control over the text of the mail sent. However...
I can immediately think of several NYC-specific hacks. For instance, some that would be immediately deployable in Jackson Heights, Queens. I've lived in Brooklyn NY for over 10 years, and I had South Asian roommates for 6 years (college and after), which has led to having many South Asians in m...
Disclaimer: I'm not a lawyer, I've never played one on TV, and it has been ages since I've stayed at a Holiday Inn. However, it sounds like you've stated clearly that your need is a lawyer who SPECIALIZES in contract law, with EXPERIENCE doing so for Digital Agencies. A great way to find someo...
Ask, Ask, Ask, then Ask again. Bonus: Here is $10,000 worth of information for free and in a nutshell. Concentrate on the 3 M's. There are actually 7, but 3 will do for now. These are Market, Message, and Media. They come in that order. Who is your target market (customer, clients, buyers, us...
The biggest thing you can do is spend time prospecting. If you're deal cycle is 6 months, you need to be filling up a +$10 million pipeline in order to close $4 million over the course of the next 10 months. That means lots of prospecting, keeping prospects engaged while they make their decision...
I am an early investor in a company that was lucky enough to be selected to Y-Combinator back in summer 2015. First of all, the process is very competitive, so you should a) expect that despite following all of my advice, you will more than likely not get accepted into the program b) have a so...
I am assume you're talking about equity crowdfunding. There are several sites available now for accredited investors, which would be looking for a higher return than you are probably expecting. After May 16th this type of investing will become available to the general public. The SEC just opene...
This is indeed a tricky challenge, and you've articulated it well. However, without knowing the missing element ("brand name" / "mother name"), it's hard for me to give you specific guidance. Does the brand name itself suggest health and wellness (as, for example, "Hygieia Wellness" might), or ...
There is not much background information when it comes to what your company is doing, but will try to provide some tips. Assume you are working with customers and have some kind of ticketing system in place, so for: 1) I would be sending a very short survey with every single ticket just asking...