So my first question is, "What the heck is that?!" Like you're a purple-and-yellow zebra-striped three-foot tall jungle bird. I have no idea what that is, that certification. And your target market won't, not right off the bat, either. They aren't looking for a "Strategic Intervention Coach". Th...
I think we need to reframe the question around what audience do you want to serve? Who do you want to help? Focus on building the best possible resource to solve a certain problem, and trust that the money will follow. One affiliate example I often point to is TripAdvisor. They didn't set out t...
Does it pass the "smell test"? Does the information make sense? Does it seem logical? Did you try it? Call me skeptical, but when I see folks selling the "proven blueprint to making millions in your sleep", I keep walking. If I had the secret money-making formula to make everyone in the world r...
Happy to sign a reasonable NDA and take a call.
The first question I have is why would anybody pay for something they can get for free... Unless the free "whatever" is so difficult to get and free ends up being a lot of money (ie time). If you have a value proposition to take away the pain, then that's a start. Once you have established val...
Choosing a business name is a real hang up for some people. I've met would-be entrepreneurs that get so hung up on the perfect name that they never start! That being said a great name is very important. Gone are the days when a name has to have any industry specific meaning (look at Google, Twitt...
Your emails have a lot of room for improvement. You have to: 1) Give a 1 sentence intro 2) Get right to the point quickly in a clear and easy to understand way. Eliminate all the long winded and confusing language (i.e. everything in quotes: "business attitudes towards....provision") 3) Most p...
Where do millennial and gen z artists hangout? What are their burning pains and aspirations? What language do they use? Do you truly understand what they really want? My perspective is that creating solutions to your target market's burning problems will increase your chances of success as a bus...
I am not an accountant or an attorney and this is not "professional advice." As a Canadian living in the US, my understanding as you have dual citizenship is that you must pay US taxes on everything you make anywhere in the world. So in addition to any taxes you may pay Canada, you must pay taxe...