Questions

The decision to join a Startup vs a large corporation - and the associated pros and cons are not a static set - they vary greatly based on where you are, what your skill set is, what stage of your career you are in and so on. There are of course some that are universal (like being part of somethi...

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When seeking sources of information on Black Swan Bayesian investments, you might explore the following: Books and Academic Papers: "The Black Swan: The Impact of the Highly Improbable" by Nassim Nicholas Taleb provides foundational knowledge on Black Swan events and their implicatio...

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It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because th...

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I help companies with their digital strategies and have been a startup mentor. Follow the sequence, WHY- HOW -WHO. First discuss the problem and how it is becoming an issue. Also discuss some of the failed solutions which people have been using. Say that you will be sending a possible solution. ...

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It's best to define your initial MVP's persona as narrowly as possible, and learn from your tests (initially small scale) to make it work well for them, and only then expand to other verticals if necessary. It sounds like you think it will work best for sales teams, so start there, get some dat...

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Captain Obvious: "Meet the KPIs." In addition: - don't give them the secret sauce, what makes you "you" - do things they don't want to do - demonstrate positive ROI. Keep the details of your technical expertise, how you do what you do, to yourself. That way they won't be able to simply hire ...

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I have more than 15 years of marketing experience and this includes experience in growth hacking. I look forward to the possibility of talking soon.

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I recommend targeting the brand owners/marketing departments directly. You then can likely find out the decision makers and can make your pitch directly to them. I have found this easier than going through ad agencies.

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