In my opinion your cannot make something "go viral" organically. It is something that happens naturally and with a great marketing campaign. There are more than 1.5 million apps on iTunes and the chances of your getting found are minimal. You need to create a marketing campaign that uses paid tra...
This is a little hard to answer because it is so vague. It depends on the area, the market and the strength of innovation. I know that The App Guy has a terrific podcast at http://www.theappguy.co/ and is also trying to organize a community for App developers to sell their ideas. Let me know if I...
If you have a marketing budget (even $5/day will elicit much more response than you'd expect), there's tremendous untapped opportunity for your niche. Based on the description in your question, I think Facebook advertising would be smart, targeted and provide the best ROI. Why? 1. It's simply ...
Regardless of your industry or product, we all want to increase the amount of traffic to our website. Right? After all, more visitors usually means more sales. The easiest way to increase website visitors is to pay-to-play. You can buy ads on social media platforms like Facebook, LinkedIn, Twitt...
You should have a proof metric - market traction, market proof, proof that they are not wasting their time on your site with half-baked ideas. You should also have some way to show that there has investigation and transparency into the crowdfunders. Try a group with vetting services like http://c...
First off, always good to see more and more tech companies in Europe. Berlin is producing a lot of great startups. Your geo-location isn't nearly as relevant as: - Your stage (Seed round) - Age (1 year?) - Pre-revenue or post (post) - Business model (B2B SaaS) - Vertical (Hardware) While plent...
I think it would be vital to the company's survival that roles and responsibilities are clearly defined. If there's grey area, I've found that work tends to gravitate toward the more motivated party, and the social/power structure gets weird. I started a company with four founders, and we didn'...
If you're talking in terms of service-based work (freelancing, consulting, etc.), then ALL of sales should be based around the value you're creating for the client. If I build a new marketing funnel for a client and they see an extra 100 leads per month — assuming their standard conversion rate...
Yes. They should be responsibile for identifying opportunities to expand the company's products or services as well as being responsible for identifying any risks to current products or services and identifying ways to capitalise on the things that already are making the company money. They sh...
One idea that's worked well for my clients has been to create a Skunk Works, which is effectively an autonomous, outside-the-bureaucracy, kinda-sorta-secret R&D team. I've been on these teams before, and if they're truly left alone with a pile of ideas and resources, they can accomplish incredib...