Expertise: I currently run a high performing referral channel with several million invites every year. As you build out your growth strategy it’s important to identify the main “macro” conversion. This is an action that you need users to take to make the product successful. In your case, the pr...
I am not a lawyer, and I suggest you get one and ask this question of them. When you have the lawyer write up the contract the best thing is to probably include a non-discloser agreement in it, that way they cannot disclose the workings of your code. Next you will want the contract to say they ...
Use HARO (Help A Reporter Out) and sign up for free so you can see the daily offers for reporters looking for people to interview, then respond to the targeted topics you are interested in being interviewed for as an expert.
What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...
The decision to join a Startup vs a large corporation - and the associated pros and cons are not a static set - they vary greatly based on where you are, what your skill set is, what stage of your career you are in and so on. There are of course some that are universal (like being part of somethi...
When seeking sources of information on Black Swan Bayesian investments, you might explore the following: Books and Academic Papers: "The Black Swan: The Impact of the Highly Improbable" by Nassim Nicholas Taleb provides foundational knowledge on Black Swan events and their implicatio...
Really tough to answer this question without seeing the site :)
It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because th...
I help companies with their digital strategies and have been a startup mentor. Follow the sequence, WHY- HOW -WHO. First discuss the problem and how it is becoming an issue. Also discuss some of the failed solutions which people have been using. Say that you will be sending a possible solution. ...
It's best to define your initial MVP's persona as narrowly as possible, and learn from your tests (initially small scale) to make it work well for them, and only then expand to other verticals if necessary. It sounds like you think it will work best for sales teams, so start there, get some dat...