I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they ne...
Three good starting points for you: To connect with corporate communications professionals, check out the 2017 International Association of Business Communicators World Conference in Washington, DC, in June: http://wc.iabc.com/ To connect with CSR professionals, check out the 2017 International...
I would storngly suggest you to consider a 4th optinion which is much cheaper and with a higher chance of giving you return. I've personally used this strategy to start my consulting business from 0 to 12 clients in the first 3 months. Here's exactly what you can do. How You Can Generate 5 to ...
There are plenty of solutions for starting an eCommerce site with WordPress. However, the best solution for you will depend on what exactly you are selling. If you are selling physical goods that will be shipped, it's hard to beat WooCommerce. If it is overkill for your needs, you can customize...
You have limit time and resources so you need to think what I call "FIRST DOLLAR" approach. If you look across different modes to sell and target there has to be a few that would be the optimal. Focus only on those first don't look elsewhere - put each next dollar of effort into these (or this on...
Hiring is fine if you can afford the cash flow outlay now. Remember, no one will ever care as much about your business as you do. At this stage, a combination of base plus commission is likely to work best. You want that base to be just not quite enough for the hire to pay their monthly bills; ...
I've managed digital products (apps) from concept to maturity. My experience is with SaaS and apps, so it may or may not be relevant to your situation. I think the best tool for prioritizing features is to create a features scorecard in a spreadsheet and use that tool to get alignment with your ...
There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
Interesting question, but I don't really see it as a "chicken and egg" type challenge. For a service startup business, you will still need an online presence. In the Lean Startup method we talk about MVP, the minimal viable product you can build to both test the waters and get paid. Why build a ...
I would make sure to have a "one sheet" for your pricing already created. If you're okay with a discount rate and equity then have that as an option. When you pivot to discussing compensation it becomes as easy as " for compensation for this projects here's a link to our page/PDF for startups. As...