I've managed digital products (apps) from concept to maturity. My experience is with SaaS and apps, so it may or may not be relevant to your situation. I think the best tool for prioritizing features is to create a features scorecard in a spreadsheet and use that tool to get alignment with your ...
There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
Interesting question, but I don't really see it as a "chicken and egg" type challenge. For a service startup business, you will still need an online presence. In the Lean Startup method we talk about MVP, the minimal viable product you can build to both test the waters and get paid. Why build a ...
I would make sure to have a "one sheet" for your pricing already created. If you're okay with a discount rate and equity then have that as an option. When you pivot to discussing compensation it becomes as easy as " for compensation for this projects here's a link to our page/PDF for startups. As...
I founded one of the first independent app development studios just as App Store went live in 2008. In addition to building this successful indie studio, I've helped dozens of companies launch successful apps on App Store and Play Store. Congratulations! Ten thousand downloads a day is a great s...
Find out what your target market values and wants before you set up any kind of lead capture page or differentiation content. Anything else is complete guesswork and virtually guaranteed to be completely off target. Get some information interviews with members of your target market. Do this by ...
The quality of the photograph and the words you tag the photograph with are keys to success on Instagram. Along with the link to your URL of course. Be selective and post only the most beautiful and interesting unique images and use the best and most relevant words for tags for the search funct...
Answer your own questions by talking to your target market. They'll tell you. If you won't do this now, what chance do you have to succeed? You'll have to talk to prospects if you want to make sales--do you think they'll just come to your door because you put up a shingle? Ask your target mark...
These are some great questions. As an entrepreneur, growing and scaling my business has been both a challenging and rewarding task. I'll answer both your questions separately: 1. How should you decide which business idea to pursue? Your decision should take into account both personal factors ...
I don't have a great answer if you have a limited budget and time, but I would focus on 1) Building a social media strategy with an incentive plan attached to spark engagement. 2) Create a "hit list" of companies that fit the profile and ask them to participate. Not sure how many companies you...