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Not sure about VC, but I know for a fact the private equity firms do this. It's usually in the context of a "standard operating procedure." I worked in two companies owned by a leading tech PE firm, and they had a standardized tech stack (with specific vendors) that we were expected to use. Us...
I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...
The struggle is REAL! MDs used to get paid by Pharma labs to get their attention (real life exemple: $30-80 just to fill a tiny online form). To my experience (consulting & entrepreneurship in healthcare/medtech), I would say that most MDs do not like emails, social media or cold calls. The best ...
Unfortunately implicit bias is a reality which exists with regards to race, and lots of other things including height, voice, weight, sex, etc. While society is slowly learning and trying to suppress those biases, they will always exist to some extent, because they're derived from some of the fun...
Always best to do business design with multiple exits strategies. So one strategy will be to liquidate/sell your company to another person or entity. And... Be sure you design in cash flow from day one. Many businesses are fake. There's no monetization scheme. The company theme song is "Money ...
Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits. If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit. So... A benefit might be.. "How to to...
Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential...
Hello, my first question to you would be - why podcasts? Did you get on that because they were the easier to get started with or did you have a strategic reason for focusing on podcasts firsts? With that said, your product is not a straight forward promotional material - meaning you can't just ...
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