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Yeah, this is a really interesting question.I would be thinking about: 1. An open letter from the CEO of your hotel chain that's hosted on your website. Something that shows empathy with customers who are considering booking your hotel but are majorly put off by the terrorist events. A letter th...

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You're saying is that your product strikes a middle ground, "providing powerful project management features without the learning curve." Why is no learning curve important? Because it allows teams to transition to it without taking time to do it. Teams that are already using complex products lik...

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It would be useful to know the role you'd like your cofounder to play (i.e. technical, business, etc.), but here are some general ideas. Finding a good cofounder isn't easy, and your relationship has to be, or become, very close to succeed. To find one you'll need an idea that people can be passi...

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I almost always turn to Upwork for work like this and I focus on the Philippines. Excellent workforce, good attitudes, and effective results if you screen well. Can't beat the cost, either. Don't expect to get good results from the lowest priced, but I have had superb folks at $15/hour.

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I was an agent for 20 years in the Entertainment Business and the standard commission that agencies charge their clients is 10% of gross income. There are however, a few modifications, amendments and prenegotiated terms that involve bifurcation of representation and packaging fees. Happy to dis...

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Hello I am Priyanka. In this I would like to share my personal experience with you. Being profitable goes beyond booking the right bands, picking the right location, and driving a successful marketing campaign. Even if the fest is popular, it won’t matter if you’re losing money by pricing your ti...

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Not sure about VC, but I know for a fact the private equity firms do this. It's usually in the context of a "standard operating procedure." I worked in two companies owned by a leading tech PE firm, and they had a standardized tech stack (with specific vendors) that we were expected to use. Us...

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I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture​ leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...

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