Enterprise companies approach sales for B2B a little different. There's a (1) structure and there's (2) talent. They can scale just because they can but they are also very wary of focusing their resources to the right people. On the other hand, companies who are at SME stage may need more effor...
Hi - we have worked with a number of subscription box services. I have over 15 years helping startups in various industries and spaces. In terms of best channels it depends on the company. How long have you been in business? I would need more detail to give a proper answer but here are some avenu...
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers." Always start with a customer you want to be in service to, and look to solve the...
Easy starting point. Run Adsense on your site for a month. After a month, find top 3 pages (most traffic + on page time). For each page, visit the page + hit reload 10 times, recording the Ad Google runs on these pages. Then once you have the most prevalent Ad for each page, trace the Ad back...
You can do whatever you wish with shares as long as the parties agree. If you have voting and non-voting classes of shares you can issue these for the cash investment. The question is... why would he? Normally non-voting shares have certain other characteristics like fixed rates of return or p...
I developed and published mobile apps as an individual for several years, and only formed a corporation later as things grew and it made sense. As far as Apple's App Store and Google Play are concerned, you can register as an individual developer without having a corporation. I'd be happy to he...
Well, when you have viral marketing, then it helps to spread the word about your business like wildfire on it's own. It's a self-perpetuating loop. So rather than you paying for advertisements, people will share your content or tool or something else because it's so cool or does something valua...
The way I use to do this in Austin Texas... 1) Pull the property tax records for your county. Usually you can purchase a physical CD with data for a few $100. I use to purchase these every quarter, as #2 will change each time a property sells (tax data changes). 2) Lookup turnover threshold f...
It will depend upon your relationship with the investor. If the investor have trust upon you, then you may pitch anytime, however, if you don't know the investor for long, then you have to follow a process. You may setup a call to discuss more.
This starts before you even hire your team. Know what your business culture and work ethic is, and then hire people who match that ethic. Technical skills application, product knowledge, operational steps: most of this can be taught on the job. Sharing your company's priorities can not. Once...