I've written numerous IMs for UK companies and have put together some detailed advice on what to say and not say in IMs. Have a look here: http://ukbusinessbrokers.com/how-to-impress-investors-to-finance-or-buy-your-business/
Being as collaborative as you can be is a good start. Outside of that, being honest and transparent about why the changes are happening is a good way to build trust with the new team. Keeping a positive attitude and energy around it will also help to soften the blow. Most importantly, continually...
I would say this from my personal experience. First right to popularise your domain name. Here are the top 12 tips they've shared that you have to consider when fundraising for your social enterprise. 1. DON’T ACCEPT EVERY CHECK YOU’RE OFFERED. When you’re running a cash-strapped business, it ca...
Firstly, you should seek out solving a problem that you are passionate about and have useful expertise in. Building a business with the sole intent on making it appealing to investors will often have the opposite effect. With that out of the way, markets that are getting a lot of attention from ...
Before you do any surveys, I'd strongly recommend talking to 5-7 prospective customers first - either in person or on a phone/video call. During that, I'd ask questions to learn what you're competing against - what other educational toys would they consider instead of yours? What would yours ne...
I highly recommend reading the book "Blue Ocean Strategy" that is the best and simplest way to map out the landscape of the marketplace and identify opportunities or methods of differentiation. If you don't have time to read the book I'm sure there videos out there summarizing and explaining the...
Successful SEO depends on two things: The amount of time the SEO has to invest (which often correlates to your budget) and the skills of the SEO doing the work. Without those two things, it's difficult to answer question number one. SEO, and digital marketing, in general, require a lot of skill...
I would consider every product page on your site a landing page worth driving traffic to. Almost everything you would do to optimize a landing page for performance can be done to your internal site pages. This will 1) help you get better results from your existing pages and 2) save you time from ...
A side effect of stress is using up micro nutrients. As certain nutrients exhaust, like cobalt + chromium, this increases stress till a snowball effect can occur... with many... oddball endpoints best avoided. Incarceration + institutionalization come to mind. Meditation is a great tool. Ponde...
How would you describe this app to a friend? Who would you recommend this app to? If the app wasn't working, what would you use instead? And observation! Just watching people use the app, you can see from their faces/hands which bit is working for them or not. Great to hone in those areas of...