As an current investors and former Chief Strategist of Metroclick one of the largest interactive touchscreen & kiosks suppliers in the states. It's very easy to lease the equipment, the more important questions is the reason behind the use of the equipment. Also the location of the kiosks test ma...
The most important thing to understand is your audience, or rather your target customer. In the beginning, it can be a bit overwhelming to all of a sudden tackle half a dozen social media platforms and do them all well. Focus on just one or two platforms where you know your ideal customers ar...
First of all, it sounds like you have a great idea with a positive impact. To your question: Make sure to include a chat option in whatever page you have clicked-through from your PPC. In addition, what information are you able to capture on your landing page (that I presume clicks through)?...
In my experience a technical co-founder's primary responsibilities are to be a visionary first, a hacker second and a manager third. first you recruit a tech co-founder to help visioneer what your product can, will and should do. then you have them support the one key part of the development pr...
Map the industry down to individual level. Talk. Verify your idea. Have a good pitch ready. Regarding documents: 1. webpage with clear UVP and CTA 2. one liner for the "aha" moment 3. one pager pitch - number focussed. 4. three pager pitch - if the one pager was interesting. 5. blog posts, lo...
You have to create a sorto of demo or a video of how it works, and give a free trial. Then use facebook ads, or adwords, or native ads to do lead generation in order to acquire your potential customers. Use the leads generated by exporting them in facebook ads to create a lookalike audience to ...
I would absolutely suggest a content-focused marketing strategy. development of white papers, blogs and other SEO-rich materials which are actively managed and cultivated will pay dividends over the long haul along with any offline or other activities you want to consider. A lot of people hesit...
After founding one company on my own, and co-founding several others with teams, I've written and spoken extensively on this topic - it's an under-recognized risk and challenge of entrepreneurship. You can read one of my more popular articles at http://lp.co/perspective, but I'll summarize it he...
There are a lot of options out there for you to explore when launching your new eCommerce site (ranging from utilizing an open source/self-guided platform to hiring an agency to build a completely custom web experience.) But before you think of the "how", make sure and be spend a considerable am...
What you're talking about is starting a business with the first customer already identified. You could even make the sale and sign a contract before you start. This is a great way to reduce the risk in doing something new. For added advantage, see what you might do to recycle the systems and ...