We normalize the income statement, compare with other frozen food companies that have been sold, then make an operating capital adjustment based on the type of sale foreseen. It all comes down to cash flow. (assuming you're making money) If you'd like to discuss this particular case just arrang...
The first part if focus. Is there one user set that you are ideally suited for -- solve their needs and build your value prop around that. Many times, companies want to serve everyone so they end up with a watered down value prop that end up appealing to no one. Ironically, a strong value prop wo...
Some of the best lead magnets that have worked well for me have been: 1. A resources list - for example, a list of useful tools and software in the ecommerce industry. 2. A free ebook on various subjects in ecommerce. 3. A checklist of things to do to start a business. 4. A curated list of var...
I would probably structure it so that there is a Master Services Agreement with the general terms of your relationship which reference subsequently attached Service Orders (or Scope of Work) each time you engage with them for project or service. When a customer signs up for the SaaS product, I wo...
Typical pre-seed (100-500k) is 5-15% Seed (500k-2M) is up to 25% And over depends. The "potential of the next FB...." is just that, a potential. Don't fight over equity early but make sure you never give up more than 15%, don't offer board seats too early and no "right of first refusal" or "ri...
When it comes to writing a book, there's some groundwork that needs to be done beforehand. There are even a few things you need to know before you begin to outline. Every good story is comprised of... 1.) A protagonist 2.) main goal/conflict of the book 3.) multiple tries and fails to accomplish...
It is difficult to make risk-free shipments for the battery of the products. But you can minimize the risk. The most effective way is to start working with a reliable battery cell in your product. This will solve most of your problems. Moreover, pay attention to work with a factory which has e...
I've used Bana Boxes for years. They have a massive plant in the middle of rural Texas, right no 287 near I-35. This means their prices tend to be orders of magnitude lower than other companies + close I-35 access means shipping is cheap + fast. Ask for Marshall Boenker @ 817-919-3589 for assi...
Everyone thinks they will be the next big billion dollar company. Ideas are worthless without execution. Part of the equity equation will be based on the founders, their track record and how far along the idea is. Other factors include the market, your timing around fundraising and if you have an...
Theil invested 500k when Facebook had 9mn users. If you have that, you can raise way more and faster. Historic examples don't help. If you don't have anything developed, you can give away up to 15%, but the days of investing in companies who don't have a product market fit are pretty much over...