Hi: Without knowing exactly what your product is, the quick answer is "it depends." Many regional and national retailers do allow for some portion of local discretion in their product mix, but they handle it in different ways. Some have local buyers, some have regional buyers and yes, some have y...
Hi, my name is Kruno, I had several startups and several partners in them. First of all, you should know how much money founders invested in the startup, and then how much money you need to bring inside of the company and in which period. Second, if this idea is a long shot and "maybe" can be the...
. . . Happy New Decade . . . Try searching for Sir Bob Geldof ; on the Internet. . . . ( Yes : The Former Boomtown Rat ! ) . . . Apparently : His Ethical Investment Vehicle is currently dishing out (Hundreds of) Millions of Dollars ; to Sustainable African Enterprises. Whatever the Case :...
I have worked with a number of AI tools - both webbased and locally installed tools - and have a background in mathematics/statistics. So I am familiar with this space. My suggestion is first and foremost focus on the use case - forget that it is an AI tool. If your tool provides value, and solv...
Hi: Congrats on getting your service app to this point. Fundraising takes a lot of energy and time--more time than you think it will. Instead of embarking on that journey right now, consider channeling your time and energy into generating sales: Bootstrapping the promotions and marketing to start...
I worked for a large outdoor product manufacturer that sold into stores such as Target, REI, Dick's Sporting Goods, Cabela's, etc. As you can imagine, if you are not one of their regular suppliers, getting even 5 minutes of the buyer's time will be no small feat. Depending on what market your...
Hi, even if you hired a sales executive you would need to give them training on your product so they could effectively sell it. And even then the person would ideally need to know the best way to sell it, as not all sales executives are good at building the sales process itself. The idea thing f...
Hi: Good job tackling this important exercise. There are many entrepreneurs who shy away from it. That said, if you're in the US, check out SCORE (https://www.score.org/). The organization has chapters around the country or you can connect virtually. This is the perfect type of project for their ...
Hi. There are several proven approaches you can test to see what is more effective to your specific public. I can elaborate them better after getting some further details about your marketing strategy. ------------------------------------------- 1. Turn subscribers into affiliates --------------...
"Is content marketing the right direction for our ecommerce business?" Yes. It takes a lot time and work, but it can be worth every minute. It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business. Movoto wrote a great...