I work in finance, B2B strategy and international business development. Positioning SMEs exporters and their products in new markets — including trust-sensitive regions like the GCC. A lot of what works there is based on credibility, transparency and consistency rather than large budgets. Answer...
I work in finance, business strategy, and B2B/B2C business development, projects where customer acquisition and content-driven lead generation are essential. Many SMEs need strong B2B lead pipelines despite limited budgets — so here’s what consistently works. Answer: You don’t need a big marketi...
Since you are specific on Pharma focused consulting : 1 You need to map all Pharma companies in your traget locations 2 Map your strengths on consulting areas- like GMP, R&D , Sales and Marketing or Just Marketing ? 3 Do you have certifications in any of them or deeper expertise? if not can you...
From a sales and key account management perspective, a trustworthy B2B supplier is defined less by promises and more by behavioral consistency. In my experience, the most reliable partners demonstrate three key traits: transparency, reliability, and proactive communication. Transparency means op...
Creating videos or a page that displays the business in which you are representing, you could work your way into the algorithm.
I have 12+ years of experience in the financial services industry with experience in business development, strategy and finance. I’ve helped SMEs with turnaround strategies. Most SMEs underestimate how much global buyer verification can be achieved digitally with the right signals and without the...
A B2B (Business-to-Business) market is a marketplace where businesses sell products or services to other businesses, rather than directly to individual consumers. Examples include wholesale suppliers, industrial equipment providers, and software companies serving other companies.
Depending on your business model, any online or digital strategies can work for you in two ways: 1. Shortcuts - Most B2B companies look for shortcuts (low marketing spend, low-risk, quick wins), but the downside is that they're mostly short-term and collapse at any time. 2. Long-term & compound...
1) List company on marketplaces (Amazon, Ali Baba etc). 2) Create backlinks (BBB, Trustpilot) 3) Join expert groups such as clarity 4) Blog on your web page for content valuable to your customers
Current Trends in B2B Digital Marketing That SMEs Should Leverage Small and medium enterprises (SMEs) today can compete effectively in B2B markets by adopting the right digital marketing strategies. Here are the key trends shaping the space right now: AI-Powered Marketing – Use AI tools for con...