I don't know if you have tried this yet, but sometimes having a lookalike custom audience that is 99% similar doesn't always preform better than the lookalike audience that is 97% similar. If I were you I would go through AB test each of the different lookalike audiences, so try 99% vs 98% vs 9...
I like the way you framed this question. Staying calm, always leads to better decisions being made. The best way to maintain a "calm" state is to do your best to look at your business from a completely detached view. Having a talk with myself or anyone else well-reviewed on Clarity can bring n...
The items that you're talking about in this situation would be immaterial in my opinion. Before you even get to the technicalities of accounting properly for something like this, do you really want to start a new business where your first transactions on your financial statements are transferrin...
Hi, I'm Ed. I'm Head of demand generation for a Uk startup. I've built our blog and academy area from 0 to over 20,000 hits per month generating over 500 leads/month. This sounds like a brilliant idea. Especially in a market where it's not so crowded. I'd say the key points are to: 1.) Make su...
Take a look at how other companies with similar problem resolved it, for example: AirBnB, Uber, TaskRabbit and others. Every one of them, unless they were extremely lucky with timing, used a narrow geographic focus, approaching established communities and fulfilling demand for one side by hand ...
Ensure your profile was compelling. Build a business page. Join related Google groups. Contribute to those conversations. Follow influencers in the space (sometimes they follow back, though the follow first strategy works better on Twitter). Write blog posts and share those on Google+ (and ot...
If I understand your question correctly, you are asking about information interviews. That is the term. People are cooperative and like to show off what they know (I'm doing it right now!). So let them. This isn't hard. Nearly everyone you call will be open to at least talking with you on the p...
Hi! It seems like you're early on in regards to developing your idea still. (Not saying you haven't thought of it for a while) It appears that the idea might still need more refining. The hardest and most valuable things an entrepreneur can do early on is simplify the business and idea as much as...
Budget is definitely important for a successful business, but it is not everything! As a young entrepreneur, I started a similar business earlier in my career selling eyeglasses on eBay. I created an eBay store, worked on advertising, and was fortunate with my results. I would love to speak with ...
I'm not an expert on German law, so please take everything with a grain of salt. This is never an easy issue because there aren't many persuasive arguments on either side. What usually ends up happening is that the parties defer to a neutral jurisdiction, typically New York law/New York courts ...