(built Spheric / 30+ person consultancy / sold in 4 years) I'm going to assume you're thinking of starting a service company vs. a product company (even though most service companies do have ambitions of some day having a product, it's best to stay focused on this for now - they are totally diff...
Sounds like you are off to a great start. In order to make the phone ring, you will need to develop a marketing plan that will continue to amplify your reach. Here are 3 things that quickly came to mind: 1 - If you are already on social networks, are you connecting to groups and sharing your in...
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I believe that personal passion is the only sustainable way to pursue any idea and / or startup in the medium and longer term. In the short term, there's loads of other things that keep you going: momentum, money, press, great feedback, investor interest, new customers etc. What these things how...
Unless they are in some way related ie seo clients are weight loss focused you should keep two.
I would disagree with Laura's advice about allowing your communication system to operate in-tandem to what you're trying to displace. Hospital staff have very little appetite to learn or adopt new systems, especially for mission-critical work. I also disagree with the idea that your competitors...
Have you had any meetings with buyers for retail distribution? Projection is difficult because the success of the product honestly depends on your external ability to market and more importantly, how accessible the retailer allows your product to be at the store level.
Dan has given you some excellent advice. On the low-level, purely mechanical front, send your pitch via some tracked service like FedEx or UPS, for two reasons. 1. Nobody is going to throw one away without opening it. 2. When a road-blocking gatekeeper rolls you to a stop, just say: "Could I sp...
The most important thing is to make sure that your immediate network (Husband, family and friends) are able to support you. I have a 15 mth old and a 4.5 mth old and launched my company 1.5 years ago. It was busy, but it worked because I had people in place to help me (with the kids). The ultima...
Having looked at your website, I'd suggest that an overhaul of your site is likely required prior to spending too much on new initiatives. I find the overall messaging of the site confusing and somewhat inconsistent with the description you've provided in your question detail. I'd be happy to s...