I would really need to see the ads that you're selling to be able to suggest what method to scale them with... but you hit the nail on the head...You have two options really...building internal sales processes or going through an agency. Usually companies go through an agency first, to get profes...
Even if your competitor continuously capitalizes on your ideas, by imitating your product features, etc., and even if he grows exponentially faster than you, it shouldn't intimidate you. Similar product, less money, whatever else, doesn't matter. Get awesomely creative with your marketing. Focus...
Remember newspapers? There were lots of them, weeklies, dailies, community, local shoppers, etc. Some are still around. Do you think these little individual media outlets had a strategy or sales force going after large Fortune 500 advertisers? Nope. They used a system of brokers and represen...
Definitely traction (marketing, sales, customer acquisition, retention) and not infrastructure. You don't have a scalable business, you're "seeking" one. So seek it first, then worry about scaling. Put it this way: If there's two otherwise-identical businesses, and P has "good infrastructure" ...
Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...
The best thing to do to start any kind of sales or relationship building process with a Fortune 500 company is to recruit willing champions of you and your company. The good thing about Fortune 500 companies is that there are *lots* of people who you can potentially recruit. Many of them are ac...
We do have those people on Clarity. Jason comes to mind https://clarity.fm/asmartbear That being said, anyone on this list (who have software background) would be great https://clarity.fm/search/entrepreneurship
It's all about how the quality of the video, the relevance of the video to what the user expects / wants to have happen as part of their experience in that moment of the app. Most of all, the video has to be as short as possible to convey it's meaning & message. Finally, it has to create the ...
I've attended this class in-person and the video version of Michael Dearing's class on pricing is great. You can see it here: http://vimeopro.com/harrisonmetalshorts/pricing If you haven't already done so, I'd carefully study the effectiveness and uptake of "premium" services already offered by...
I have a tremendous amount of experience sending emails from new domains - perhaps 2,000,000 emails per year - and the long and short of it is this: email deliverability is tremendously complex. Why? For one thing, because of the constant battle between spammers, ISPs, ESPs and other players, ...