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The best way to find a mentor is to look around in your industry and see who you feel has accomplished what you're setting out to do, and that you gel with the way they did it (values, brand, etc). "Ask for money, get advice. Ask for advice, get money twice" ~ Pitbull If you can get a warm int...

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This is a great question. I have worked with many people in this industry such as virtual assistances and gig workers. I suggest vetting the prospects and making sure they are able to complete the task at hand. Always check references as well as prior jobs that they have done in the past. Id woul...

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It depends on the expert. My team and I have done everything from create a roadmap to fully run the crowdsource campaign. The variations come in budget, product being launched, the client, and the appropriate audience. I'd be happy to schedule a call with you to discuss more in detail. -Shaun

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If you are really investing in a strategic partner (one that will provide mutual benefit in the end, either in terms of revenues, access to financing or other resources) then revenue sharing isn't absolutely necessary. In the partnerships I help to form, they are often around shared value (http:/...

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Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...

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Great question, I have launched a few digital products and have helped others do the same. The steps can be as simple as: Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general st...

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It's a well-discussed and accepted principle of entrepreneurship that founders benefit from being surrounded by people who can support them on multiple different levels. I recently read an article which outlines the five mentors a founder needs in her arsenal. I can't find the article specificall...

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I'm concerned that I don't see a back end to your funnel here. Looks like you only have small, medium, and large of one service. Rather than concentrating on discounts and discounting methodology, why don't you look at Cost of Customer Acquisition? If you knew that number, you'd know what you h...

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Congratulations on your new opportunity. For any business strategy to work, you must have the following: - A clear, articulable mission or objective - Buy-in from the entire group - Ownership from each member of the group - A system to measure the success of the strategy - A well-defined custom...

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Never launch before your value prop is clear. If your product is new and innovative you must pair it with affordability. If you have that even a buggy incomplete value prop will be preordered and otherwise welcomed. If your value prop is unclear you won't be able to efficiently edit and then re ...

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