It is the old question of time vs money, that most entrepreneuer face. First everyone assumes their idea is great. I am not talking to you personally but the statistics show that this is not the truth. Even with careful market research (not just asking Google and friends) there is always a chanc...
Hi, I have helped many startups and it is true that you should research an idea - well done for this - not everyone does it or does it well enough. Do you start with the problem you are trying to solve (or pain or need or desire)? It depends of course if you are looking at B2C or B2B solutions ...
If you're talking in terms of service-based work (freelancing, consulting, etc.), then ALL of sales should be based around the value you're creating for the client. If I build a new marketing funnel for a client and they see an extra 100 leads per month — assuming their standard conversion rate...
Hi, I've spent my career in Business to Business sales. If you're not willing to make sales calls or deal with clients yourself, there are really only two options: 1. Create an interface for order taking and rely on marketing efforts. 2. Figure out a way to pay others to make the sales calls fo...
Yes, it is possible. These are called Information Interviews. The key to keep in mind here is that some people are going to be happy to talk with you, and a few are not. Don't take the few personally: they don't want to talk to anybody. If you want a fast turnaround, call; if you can wait, send...
Better than a cover letter is to actually proactively DO something to help them. It'll show them not only that you've researched them, but you're passionate about the startup and worth bringing on. A man got a job at Square early on for just making them a marketing video on his own (back before...
If you're a service business and haven't been able to make profit, then I highly doubt investors are going to get involved. The beauty of selling your time is you can get people to buy right away, and if they pay anything above $25/hour - then you should make profit assuming you can live off of ...
Hi, First of all, the fact that you want to first validate it and not just rush off and do it is excellent and means that you're already 10 steps ahead of the pack! I'm happy to try and help. Take a look at one of my past responses, and if you still need help we can set up a call. https://clarit...
Everyone likes innovation and will rah-rah for it until it gores their ox. The misalignment of incentives and innovation is always the biggest problem. Technology challenges can always be beaten into submission. Real innovation is by definition upsetting to the status quo, and it takes intesti...