In my experience, what I've seen is that you should clarify right from the beginning that they should use it within a year (365 days). Also, you should work on to your strategy to bring clients back to the platform. What you want is to people to spend that money as soon as possible so they woul...
Business lead generation. Give the reader a taste of the content and have them fill out their info to get access to the entire report. Then you build a list that you can market to later. Hubspot does this well - http://www.hubspot.com/marketing-resources. As a rule of thumb nowadays content shou...
In my opinion, I would consider your long-term goals. If your plan is to build a brand around yourself and become established as a major influencer, it certainly makes more sense to go that route. On the flip side, your low hanging fruit is to build a brand around the concept by which you intend...
If I had to start over, I would have built my email list of raving fans first. I was already published on Amazon, B&N, Kobo, and iBooks, but I gained traction by having a readership of peeps on my mailing list who I could contact every time I had a book ready for release. Something I've learned...