Never. However look to enhance any customer reviews that embrace such differences. Revolve your campaign around 1 or 2 particular reviews or customer reflections. Read about blue ocean, ignore your competition (they will confuse you and kill your focus - do you think they are studying you? hell...
First define what you mean by boosting + your goal of boosting. For example, if you're running paid traffic to your agency home page, consider if this is useful (monetizes). Likely best to "boost" (I'm guessing you mean running traffic to) artist pages + then have artist pages point to a catego...
Because you are still in the idea stage, the first thing you'll want to do is ensure that you have product/service-solution fit. You need to validate that your service solves a real problem and that there's a big enough market to develop a successful business around it. I recommend conducting r...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...
Dakno Marketing...I was a very successful Realtor in Phoenix for 15 years and I was on the 1st page of Google for a lot of Luxury Home cities in the area. Dakno seems to understand the entire process better than anyone and they have been focused on it for probably all the years I was n business w...
Some suggestions: 1) Create a Google Adwords campaign 2) Create a Facebook campaign. Facebook campaign setup page gives you a great hack to estimate the market size based on interests and demographics. 3) Apply SEO (search engine optimization) tactics, such as: a) Highlighting key words on your ...
Mark O'Brien wrote a great easy read on this exact topic, it's called "A Website that Works" - http://www.newfangled.com/a_website_that_works This is the philosophy that Newfangled is built upon, so let me know if you're ever interested in partnering with us for consulting or development. Good ...
There are many free or low costs things you can do: Marketing on Facebook or Linkedin (depends on what you offer) Contests Influencers Killing testimonials Pick up the freaking and make phone calls (you have to learn sales. Any business is 90% sales). Sales is scary but there are lots of easy way...
Having direct experience in this area I would suggest using a combination of D&B data, trade association lists, email opt-in tactics and straight up cold calling. The key is to reaching the right people within the solar firm based upon your target message.