It depends on a number of factors but I'd boil it down to two key things to start: 1) What is your real cost to provide a free plan or trial? 2) Who exactly is your customer and what are they used to paying and who and how do they pay today? When you say "online workforce marketplace" it sounds ...
I would storngly suggest you to consider a 4th optinion which is much cheaper and with a higher chance of giving you return. I've personally used this strategy to start my consulting business from 0 to 12 clients in the first 3 months. Here's exactly what you can do. How You Can Generate 5 to ...
You can't offer trials or even easily make refunds accessible via in-app purchases. What you can do is actually make manual deposits or write checks back to the users who ask for it. But the purchase behavior associated with in-app purchases really shouldn't require any promise of a refund. In...
Nowhere near enough info provided to give you advice, unfortunately. WHAT is your service? WHO is your target market? WHERE is that target market? WHY would they be interested in your service? HOW can you monetize the value of your service for them? Get in front of your target audience wher...
* What is the customer RoI? * How much do they save/earn per unit of use of your product/tool/service? * How many users do you have right now? * Are the free users likely to upgrade? * Are they needed to provide a different value (community, content, network, ...) to the paid users? * Are the f...
Demos and free trials seem to be the only ways SaaS vendors can think about selling. Funny thing: the same issues that plagued the IT field ten years ago (!) continue today. The answer is in education. I don't mean teaching the prospect for free; I mean as the seller educating yourself on the t...
It really depends on what you're looking to offer, but generally you should allow people to try before they buy, encourage and help them while they try it out and then ask for the business.
You would want to hinge the purchase on a key feature that gives you a competitive advantage - and that is not fully incorporated in the trial version. I have advised SAAS Product Managers and your dilemma is certainly a shared one - getting customers to pick a) paid over free/basic/trial and b...
The trial period is your courtship period, and the best opportunity to convert the user into a paying customer. Areas of focus - on boarding communication that includes welcome email, on boarding education of the platform, links to additional material on product/service - timely communication th...
Questions you should think about (assuming you have existing customers) * Can you run these case-studies past your existing customers' buyers to see what you're missing? Basically why is a use-case, whitepaper not convincing enough? * Can you get prospects to talk to existing customers or do a w...