An undervalued tool in this case is understanding the niche of your product or service determines the best 'tool' to identify your audience. FB Audience Insights is useful if FB is your primary means of social. If you are utilizing Twitter (and you should be), use bit.ly. Even the free version gi...
If you assume all other things are equal, why market? Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it. So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fin...
Get into a showroom that has these connections. I'm with one in Los Angeles so I don't have to worry about sales. I have connections with a few that work with the majors. It will cost a min of 500 a month but that's the way to do it right. Just be aware of Be cautious, as there are showrooms that...
Option #1 (recommended): Use https://www.voiq.com/ and skip hiring someone. Option #2: Hire an SDR (right out of college, ex-athlete): and pay them an hourly rate as a consultant (3 month trial period). Pay them upon deals closing (commission % - the % will depend on your margins and the the ...
Once your profitable and have a concept that works - finding investors is not the problem, its getting rid of them. Who doesnt want to put money into something that has proven to work and make a return? Seeding and funding is more for people trying to build a concept they think will work, and ne...
I'm not trying to be a contrarian for the sake of being a contrarian, but can you afford to NOT do proper screening on VCs? If you're averaging $100K/month in revenue, then you'll be the pick of the litter, assuming your pro forma, etc., add up for the investors. A bad fit in an investor can hurt...
One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method. One major o...
I would go for the direct client contact-approach for several reasons: - It sounds like you are still searching for exact client requirements. You will get those from talking to the clients directly. - You are not sure, whether your clients are enough tech-savvy that redd-it makes sense. This p...
If you are going to train, commission for them only model is out of the question. A nanny service is almost a commodity, there is only so much people are willing to pay, a lot of demand but not acquired by everyone. Your profit margins will most likely be small because essentially you are getti...
Relentlessly obsess over the problem facing your ideal B2B client and how you will solve that problem for them. I've written hundreds of thousands of words on this topic on my blog: www.shaunnestor.com The highlights are: 1. Know your goals and objectives 2. How how you will measure your perf...