I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
I've managed digital products (apps) from concept to maturity. My experience is with SaaS and apps, so it may or may not be relevant to your situation. I think the best tool for prioritizing features is to create a features scorecard in a spreadsheet and use that tool to get alignment with your ...
If I had to start over, I would have built my email list of raving fans first. I was already published on Amazon, B&N, Kobo, and iBooks, but I gained traction by having a readership of peeps on my mailing list who I could contact every time I had a book ready for release. Something I've learned...
Have you thought about social media (i.e. twitter?) I rely upon twitter for feedback on a regular basis. Another option is to create a targeted list of the 500 people/organizations you specifically want feedback from and send out via email, though as we all know the response rate on something lik...
Do a great video of yourself making art out of horseshoes. Make sure your sound is professional and tell us an engaging story. Cover your interview with lots of B-roll images of you doing your craft. Put extreme close-ups of your tools and materials while we hear you tell your story. Duration 3 t...
Getting people on the "dance floor" is always tough. Less than 2% of people online engage and in my opinion, LinkedIn Groups seem to be even more challenging than Facebook Groups because LinkedIn is the business network and people are more cautious about affecting their professional brand online....
Bill for the project and set clear expectations of the number of revisions, etc. Extra changes are charged at a pre-determined rate (hourly, per change, etc). The idea is to keep the objective of the project in the forefront. Rather than "designing a website", you are improving the website the m...
There is a risk. At some point, you have to trust that the people you surround yourself with will not take your IP to a competitor. I doubt you will blindly add folks to your team without establishing a relationship with them first. This relationship is the basis upon which the trust is built. ...
Hi, that's because you're marketing it all wrong. I checked out your app and the free content doesn't seem compelling enough to want to pay for the rest. Your messaging is all over the place trying to target every possible audience within the college environment. An app like this should be nati...
-- Prototype -- I would add that you can create prototypes more simply by just using static images and adding interactive elements to them. I recently discovered MarvelApp (https://marvelapp.com) and you can create mobile + web prototypes for free with them. I would recommend hiring a designer to...