You need to fully understand marketing to hospitals, the FDA, and how clinical trial management works. I would highly recommend finding a local friend/advisor/investor/etc. who is a doctor involved in clinical trials or better yet a clinical trial manager. There are a lot of hoops to get a clin...
Focus on apps/devices that make it easier to manage chronic diseases--asthma, COPD, diabetes, or other issues like infertility. Managing these ailments can be cumbersome, and most patients fail at managing them. This is where mobile devices can offer the most benefit.
I work at Long Island University in NY. You should start by reaching out to local universities and requesting their criteria for providing credit for continuing education courses. The incentive for most colleges is to offer the course on their campus, collect tuition for each class, and gain camp...
More information needed, I think. What goals do you want to accomplish with this beta? In terms of process and timeframe for actually _rolling out_ the beta, I don't think there's anything special that needs to be done. When it comes to gathering feedback from those user segments, however, it wo...
This is a good one. I'd recommend reading The Innovator's Dilemma by Clayton M. Christensen. It provides a lot of insight into how companies get so invested into what they've built that they have a tough time identifying if/when to adapt to emerging technologies, behaviors, and helps identify how...
At the agency I started, we tackled this by working toward higher visibility in the industry. For example, when I was growing the agency years ago, I wrote articles for sites like Smashing Magazine, Nettuts, CSS-Tricks, and so on — this granted authority and presence to my agency. Then, my team ...
Try a non-traditional approach and go for the best of both worlds. (Note: Whether this makes sense and would work depends on the details of the situation, which I don't know) 1) At your current job, bring up your idea for the new internal program and say you'd like to take charge of it. Don't as...
It's extremely hard to sell something you're not passionate about. Have you looked into other options, such as selling the company or hiring a sales team? With only a few clients it probably wouldn't be a huge sale, but someone who has connections in the education space could further monetize i...
There are many details that this question is missing however, from what I have gathered and based on the growth of Hela Job (my startup), we have mainly used automation tools to our advantage and generated leads to pitch our service or schedule a demo where we sale our services. I can definitely ...