Others have addressed social media here. Sure, that is important, but is only one piece of the puzzle. A comprehensive --- and tested --- marketing plan is the key. As a former CMO for an international higher education student-centric nonprofit that depended on direct/integrated marketing for 80%...
Do you mean the marketing of such a service? Or the fulfillment process itself? (Yes, to both.) You'll probably benefit from looking up some Michael Gerber / EMyth content. Essentially, you can systemize your process, while retaining the "secret sauce" that makes what you do special. You just...
I have been in the app and gamification business for the past 6 years which is an eternity in digital years. You mention that mini games and activities do not emphasize the outcome you are hoping to achieve, and I wonder if using a fun chatbot to talk to your patients wouldn't be more interesting...
If you take less money out than the fair market value of your time, it's a hobby. If you can pay yourself a fair market wage, you own a job. If your business had profit beyond your fair market wage, it's a business. There is a section on this in my book; How To Sell My Own Business. You see, ...
Right now there are a ton of educational sites, but I think the way to build an engaging community for kids online is to add relevant content, blog posts and games, tons of games which parents can print.
There are a few things you can do to improve your SEO for your website within 1 month. Here are a few tips: 1. Write high-quality, engaging content - SEO is all about attracting clicks and visitors to your website, which means that your content needs to be of the highest quality. Make sure to fo...
Domain expertise and talking to users. By working with the users you want to sell to or even just the industry, you will see how they do things - and more importantly, see what it takes to influence their behavior. You may realize pain points you didn't see in the first place - and may even en...
Well, that's a first. I don't usually answer questions here on Clarity.fm with my electrical engineer hat on. Shielding materials vary depending on the frequency distribution of EM waves emanating from the source. The same medium will have a greater or lesser attenuating effect for high and lo...
I've helped several businesses do this. 1) Differentiate yourself - make your portal highly compelling for small-to-medium businesses. 2) Give it for free to businesses that are recognizable and will allow you to feature a testimonial from them. This will build credibility. I like to go after...
Why do you ask? Are you trying to understand if you need/should seek startup capital for your venture? Or are you trying to understand how companies are leveraging the cloud to dramatically reduce startup costs? If it's the second, you're right re the capital requirements are lower. It's easi...