If I were you I try the following (assuming you know which stores you want): 1. Play dumb and call their support number and when they answer tell them that you dont know why you were routed there when you wanted to talk to the marketing department. 2. Create an email blast to either info@thest...
If I was you I would talk to those companies that have had great approach with retailers and learn from them. Some of this companies (not limit to this list) are: Reserve, Foursquare, Yelp, Density, Estimote Learn from them, maybe even partner with them
It really comes down to 2 major buckets. 1) CONTENT / INBOUND MARKETING Some people consider this option free, but it's not. Time is money, and it requires an major investment to do it right. The options are: - Company blog - Guest post on other blogs - Engage on social media (Facebook, Twit...
You can charge $2.33 per 30 secs So if you get 200 visitors per day, you can expect to make $464 per banner ad. Tho, There are many conditions that can change this calculation.
Are you asking how to find travelers to reach out to, or what to say when you get in touch with them?
There are excellent answers here already, my comment is to add to those: network amongst your clients, before your peers and competitors. Join the associations your clients join, attend the events your clients attend, learn through the same channels your clients use. This is how you will know wh...
I don't know if this is the right answer because your question is a tricky one. Before you get an answer I'm going to give you an example of a company I think fits what you are looking for: Medium.com Read here : http://firstround.com/article/How-Medium-is-building-a-new-kind-of-company-with-no-m...
I don't think there is a role. I think you need to determine the responsibilities and motivations a person might have for sponsoring and speak to their needs related to it. In my experience, the people with these interests in a company don't reside in just one role.
I've done this on a small scale for my product, but it worked nicely, and I learned some useful techniques. I'd be happy to talk with you about the process, and also answer any other startup questions you might have. Best of luck, Lee
If you need instant revenue, a PPC campaign might be the best approach. I would always suggest hiring a person or agency to manage that unless you have someone on staff that focuses on that alone. Doing PPC yourself is easy, but it's rarely the most profitable way to go due to the nuances that ar...