Through defining that niche community, testing variations of wording that would speak to problems/benefits you can either solve or provide and running said wording as ads with clear selection variables (ie age etc)
I'd start with messaging the admins of the various Facebook groups dedicated to mobile game development and asking if they'd be willing to 1) enable you to put up a post about the SDK, and 2) pin the post for a week so that you get a bit more visibility within those communities. You can also find...
Hi! Happy to answer this question. Initially, I'd ask "what are you tracking at present?" And "what are your goals?" Software wise, I love to use a few tools for Twitter. Hootsuite to schedule relevant content (and not all tweets should be scheduled--happy to touch on this more), Tweetreach to ...
This is a great question. I personally use Apple TV. And only use about 1:8 of their apps. I'm curious about your work. Please provide me with info ;)
I've had a bunch of my own 'maker' / hacker projects publicized. Here's what I suggest: 1) Write up a project and suggest it to Make Magazine (http://makezine.com/) 2) Tell hobby electronic supply shops about it to see if they want to stock it (e.g. https://www.sparkfun.com/ https://www.ada...
First of all, congrats on starting your business! I was head of product for a marketplace company in the hiring space for 4 years so I have a significant amount of experience building a marketplace similar to yours from the ground up. I also know how challenging it can be to reach your customer b...
I think you can be charging much more than you are, but if you're working with smaller businesses then maybe that budget is more reasonable. Why not offer some kind of tiered option? A post is $15, highlights are $10, but if you get both they're $20—something like that. If you other avenues to d...
The most effective way to do this is through customer development. Customer development is a non-sales conversation with potential customers to get a feel for their roles, goals, and pain points. Don’t go for the sale during these conversations. Customer development is about applying a hypoth...
Suggestions in chronological order: 1) First, email them asking for the right person to talk to. If no one responds to your email within 2 days, continue to next step. 2) Do a little LinkedIn research and find names of people you think might be the right people. 3) Call the company and ask the...
I don't know if you have tried this yet, but sometimes having a lookalike custom audience that is 99% similar doesn't always preform better than the lookalike audience that is 97% similar. If I were you I would go through AB test each of the different lookalike audiences, so try 99% vs 98% vs 9...