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The best thing to do is to do physical, on-the-ground outreach. Part of the success of Tinder as well as many other apps before it were that they threw great parties and events on or near college campuses. The promise of free booze, free food, or really free anything will draw a crowd. Start i...

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I am not a lawyer or an attorney and this is not "professional advice." Hire an accountant who is familiar with licensing. Stay away from the franchising route if you can: it's expensive, the lawyers are expensive, and you are open to attack from inside and out (franchisees and customers). I w...

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A few thoughts... First, there is a 20k adgroup limit per campaign. Second, going in you should assume that 80% of your long tail keywords will not get any impressions. That being said, this is a common strategy with several different ways to execute on it... 1. The rule of thumb when buildin...

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I would first establish my daily goals, but most importantly, I would look at myself and ask what I am doing to change my habits. I remember back in the days when i got up in the morning. After breakfast i sat down and procrastinated the whole day, scrolling at my phone. I changed that to writing...

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Paid advertising on social media, particularly Twitter, Facebook and LinkedIn can be highly targeted and so I am sure you could find relevant keywords and topics to target using those platforms. Depending on where you are in the world, look for events on meetup.com and/or Yelp. There are almost ...

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For 50+, Facebook is a great platform, as you mentioned. Another one that still does well with 50+ is print, either in your daily newspaper, or magazines. It would depend on the behavioral targeting you're looking for, but print readers are typically 50+ and more affluent.

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Are you already submitting your content to social bookmarking sites like Reddit and StumbleUpon? Those sites are great for gaining early traction. As soon as possible, start making a serious effort to convert visitors to subscribers so that you can rely less on social bookmarking sites. Make a l...

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This is great for you! Congrats! Yesterday I posted some tips on Linkedin, they can be useful for you when reaching out to Investors:How can startups find matching Investors? Fundraising isn't just about raising money... It's about much more things... #startup founders need to see the process a...

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Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...

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