I used to design and manage complex business processes in the large BPO industry, I'm a fan of efficiency. After I left the industry I bought an offshore service based software development and digital marketing company that was probably pretty similar to yours. Fundamentally the best answer com...
I am not a software development or technology expert, nor have I managed this type of a company. However, I am an efficiency and cost control expert and will address some of your concerns. It is normal that young companies in all fields will encounter efficiency problems after a prolonged time o...
I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...
First of all, it's a 'prospect meeting', not a 'client meeting', if you haven't closed them yet. Any system is better than no system. "Flying by the seat of the pants" is a recipe for disaster. Have a qualifying system. Do they need or want what you offer? Do they have a problem big enough to w...
IT services are a commodity industry. The formula for winning comes down to two things: Differentiation and Relationships. You can differentiate your IT company by making life easier for those who work with you. For example, consider a monthly fixed price contract regardless of how much (or li...
There is always space for expansion, even in crowded markets like hosting services. At the end of the day, all that matters is whether you have a good product and whether your audience can see the value in it or not. If you are entering into crowded market, then, the first thing to do is do a th...
Congratulations on your new opportunity. For any business strategy to work, you must have the following: - A clear, articulable mission or objective - Buy-in from the entire group - Ownership from each member of the group - A system to measure the success of the strategy - A well-defined custom...
here is my simple advice which should save you a lot of time and money. your journey should start identifying whether or not you have a problem worth solving. Most of your issues, assumptions, solution you put forward is irrelevant until you have done this. Don't get me wrong, your idea is sound...
Do you mean the marketing of such a service? Or the fulfillment process itself? (Yes, to both.) You'll probably benefit from looking up some Michael Gerber / EMyth content. Essentially, you can systemize your process, while retaining the "secret sauce" that makes what you do special. You just...
Hi This is a classic market place SaaS (Software as a Service) and the classic answer for getting both sides is quality content, quality marketing, and word of mouth (which you'll get once you provide quality service). The key issue, BEFORE you think about how to get them to your platform is to ...