Brita's sheer size prevented them from doing anything. They're not in the business of making beautiful, sustainable water pitchers. They're in the business of making mass, plastic, functional water pitchers. They make millions more than Soma (for now) and it may not even be on their radar. Read...
My absolute first advice would be not to launch the app at a low price then raise it up later on. That's an absolute No No. There is no real rule to price your app. My suggestion would be to look around the app store of similar apps to get an idea of what they are priced at. Once you launched...
It's absolutely possible to get customers / clients without doing any paid advertising. As you suggested - this can be from word of mouth or from a variety of other sources. Effective marketing plans often utilize a broad spectrum of both inbound and outbound strategies. And some business models...
This is a good one. I'd recommend reading The Innovator's Dilemma by Clayton M. Christensen. It provides a lot of insight into how companies get so invested into what they've built that they have a tough time identifying if/when to adapt to emerging technologies, behaviors, and helps identify how...
There are two steps. First, plot the addresses of the stores that carry your product (https://www.mapcustomizer.com/) Second, find optometrists near there (Yelp, Google, LinkedIn Advanced Search) In all honesty, it probably took you longer to write the question than it would to find what you're...
From a web presence / marketing perspective, it'll take you a while to be a true competitor. That's not to say that you can't make some strong headway, just don't think that you'll get top search engine rankings for the most highly competitive phrases within the first year or two. However, with...
I've done this on a small scale for my product, but it worked nicely, and I learned some useful techniques. I'd be happy to talk with you about the process, and also answer any other startup questions you might have. Best of luck, Lee
Speakers, authors and coaches need what you have to offer. They all want to be seen as experts so you need to tell them how your product will do that for them. It's called building a platform and any speaker, author or coach will understand that language. There are two things to consider whe...
Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a generalized search engine query. Your sale...
Hi, I have worked with several companies helping them with the same challenge. First of all, I don't know exactly what your mhealth app does for the user or what benefit it gives the healthcare provider. But I would encourage you to work with large Managed Care Organizations because to the ease ...