a) are you good at selling? b) can you afford to hire someone? c) do you have time to sell? Until you can afford to and literally don't have the time too, my gut says do it solo.
Have you had any meetings with buyers for retail distribution? Projection is difficult because the success of the product honestly depends on your external ability to market and more importantly, how accessible the retailer allows your product to be at the store level.
Great question, I've dealt with this exact same issue. I've found the best way to look at this problem is by analyzing the problem you are solving for this "lighthouse." Is this something they would build anyway? If so, how much would it cost? Anything less than that is probably a win for them. I...
First - I'm inclined to agree with Darin. I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach. To help you with your marketing plans might I suggest: 1. You get more specific about your "avatar" (i.e. protot...
When I give talks about content monetization, someone usually asks about piracy protection. There is no way to protect against piracy. My suggestion is always monetize piracy. How exactly you do this depends on your product. P2P content provision can be used in many ways to boost marketing tra...
Hello I am Priyanka. In this I would like to share my personal experience with you. Being profitable goes beyond booking the right bands, picking the right location, and driving a successful marketing campaign. Even if the fest is popular, it won’t matter if you’re losing money by pricing your ti...
So you're saying that your business is a service business like auto repair, home buying, or any of millions of businesses that have existed for many many years. This is not a problem. Businesses like yours are bought and sold every day. The secret is a track record of profitable cash flow and ...
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers." Always start with a customer you want to be in service to, and look to solve the...
Hi, giving farmers ownership, such as shares, in your business would only invite confusion as the level of business awareness is likely to vary among all the different parties. Instead, create a relationship whereby the farmers have a direct benefit tied to their sales to you such that they will...
The starting point is always getting clear about the problem. What does you new word press product actually do and what problem does it solve for people? I am an online sales strategist so can help set up your email marketing, build the strategy and help you source the best people to get it do...