I advised a local UX agency owner here in Austin to charge a lot more for her personal time. In this case, $500/hr. She balked, and I pointed out that if it didn't make sense for a certain meeting or certain customer, she could always just discount it on the invoice. That way the baseline is s...
Have you considered using https://appsocial.ly ? They can really help increase downloads and sharing right within the mobile experience. [Disclaimer: I mentor this team through 500Startups.]
First of all, get an NDA in place. Then discuss with the potential partner what type of resources they can provide you to assist with time to market and after launch. From resources to operations to marketing, etc; what is the overall sense of the partnership.
Here are some Blogs & Websites to start off with: - Hubspot - Quicksprout - Moz - Copyblogger - Search Engine Land Also the free course at QuickSprout "Double your Traffic in 30 Days" is a great place to start off and also read the following post on QuickSprout: http://www.quicksprout.com/2013...
The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...
If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set. http://wordpress.org/plugins/tweet-old-post/ It works really well and is simple to setup. Cheers, Hani
After reviewing your site I found there was a potential for confusion with openup.com which is a completely different site. How does the name reflect what you are providing? Would be good to explain this somewhere. I also found the About Us page was way too vague and the FAQ's, while better, sti...
Well done! You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossin...
Suppose you're a customer buying from yourself. Why? What reasons do you find persuasive? If identical products can be purchased for a fraction of a price elsewhere ... and that "elsewhere" is more visible than you, then you'll have a difficult time. If, on the other hand, your offering is un...
For clarification. If I understand correctly, this is the womans business and you currently own the logo/word mark? For starters. If you filed the mark yesterday. You still do not own it officially. There is a long process of showing proof of use and paying the government fees. If you were my c...