You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content. I have been in magazine and book publishing for 30 y...
Here's my top 10 list, pulled from others. 1. *Know where you are going and why.* Apple, Martin Luther King Jr., and the Wright Brothers did not start with what they were doing or how they were going to get there. They knew their purpose first and the rest followed. Watch Simon Sinek at TED: How...
How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers tha...
Always look for the free avenues first before putting down any dollars as you are running lean as it is. Look to on-line forums, groups in your target market that are discussing the subject area and begin engaging and sharing insights to show credibility for your offering. As you move forward, be...
Seems like you're headed in the right direction, especially with the webinars and the guest blogging - these are a great way to increase the interest to your service. Also, 900 subscribers by May sounds totally realistic. However, the website definitely needs a lot of work. It looks like a gene...
As you likely know, people make a lot of decisions based on price. Having different pricing points isn't distracting, it's often the driver for making a decision - as people compare value of an offering to the price of its offer. So no, I don't think you should set all your prices at the same lev...
So the bar patrons drive the value, right? If your fellow students start using the app (and start asking the guy at the door, "Can I pay the cover with XX app?"), then the bar owners will be the easy part. Focus your efforts on driving adoption. If you've already got 2 bars on the hook, then prin...
Those two things are not mutually exclusive (you can do both). Can you give more information?
You can use a QR code to print on business cards. There are a ton of sites that allow you to create codes. You can google to see which ones offer the services you need (expires after download, etc)
If I'm reading this correctly, you're essentially asking if there is a market for marketing services. To which the answer is a resounding 'yes'. Effective marketing and sales is essentially giving people money. If you are wondering whether photography and facebook content is effective, there ar...