I will recommend you to use EasySendy, Vero or AutoPilot. You should know anyway than sending emails is expensive and that should be considerate in your costs.
I'm not the right guy to evaluate your project as a business model. If, however, you do decide it's viable and want to give it a whirl, let's talk about naming, branding, and explaining your startup. That's where I come in.
Suggestions in chronological order: 1) First, email them asking for the right person to talk to. If no one responds to your email within 2 days, continue to next step. 2) Do a little LinkedIn research and find names of people you think might be the right people. 3) Call the company and ask the...
I've had my own ecommerce craft shop, not on Etsy. If you don't have a lot of different types of items but have multiple colors and styles, have ALL of them up. A lack of a big inventory doesn't need to look like you have bare shelves.
Google Docs and Word both have templates available.
You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with...
"...may not see the value of our platform yet or that they already have an existing older system." This is where you want to focus your energies. Why don't they see the value of what you're offering? What roadblocks exist here and how can you remove them? Have you spoken with existing clients t...
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...
Naturally 1001 variables play into this that I'm blind to but here are some assumption laced thinking points: You're profitable, upwards trending, business, in a very competitive vertical. Yes? You guaranteed have a Buyer, unless: 1. Your asking price is outrageous. Not likely as we've closed ...
I'd recommend talking to a business consultant or coach, preferably someone with experience in your industry. As someone outside your industry, I would recommend that you think more about how you can consolidate into fewer brands. Managing five brands means splitting your resources, time and mone...