With two decades of business experience, until a couple years ago I thought it was "just as easy to sell a high ticket item as a low ticket item." However, I've had the realization that it is actually "easier to sell a high ticket item rather than a low ticket item." This has lead me to a bette...
I have found that the best way to create demand for a product that does not yet exist, is to capture the interest of people who experience a common pain that *does* exist. Focus less on selling the non-existent product, and focus more on clearly articulating the problem your product will solve. ...
Revenue solves all problems. If you want me to be more technical, cash-flow.
If you assume all other things are equal, why market? Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it. So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fin...
I'm glad you described your market a bit. I have not seen a retainer model work in this space, but that's not saying you can't succeed with it. YOU are the expert, so I would not leave it to clients to choose what they want. If you do, you'll get clients who say, "Yeah, I hired them to make me ...
Hello, I'm sure everyone has their own approach but in my opinion, not taking orders when there is an obvious demand is ludicrous - BUT there is a way to do it properly to maximize the "hype". Gaining followers on social media is not as powerful as gaining actual potential buyers. What I would r...
This is an extremely vague question, but let's see if I can help you out. When deciding what product or service you're going to provide, it's very important to be sure there is product market fit and you have a unique selling point. When deciding what your products should be, you should first dec...
It can be hit or miss. I have found at times that it's more management than it's worth. Most of the time I have instead taken the same budget and hired a part time virtual assistant for the same tasks and gotten better results. Now, there's certainly something to be said for building your commun...
You need to have a marketing plan.. Define your market segment and see how to reach them. SEO / SMM / your blog interaction , ads in newspapers or on the streets, or newsletters ... etc. All depends on the target segment.. If you want to share more details about your project, I can help wit...
Here are my thoughts: "Offering stock options to the first 5". We tested this and it turns out this isn't viable. Not only will you administrative overhead managing your cap table, you're going to turn off investors that may not like the structure. My advice is: keep it simple. 1. Define your...