Others have addressed social media here. Sure, that is important, but is only one piece of the puzzle. A comprehensive --- and tested --- marketing plan is the key. As a former CMO for an international higher education student-centric nonprofit that depended on direct/integrated marketing for 80%...
Their phone system works really and simply delivers what is expected. I think having an availability time calendar would be very beneficial so that scheduling matches our availability. Being able to record calls and charge clients an additional fee for that would be great. Also, screen sharing...
Not at all. To me your suggestion is not discounting - it is a free trial period for potential customers to try out your product. And you want to limit it to a one day test. In my view, you could go up to a week without devaluating - especially if you integrate it with a testplan, so you show t...
Great question. Hi! My name is Humberto Valle, I'm an MBA growth strategist coach with years and exceptional experience. Your dilemma is not necessarily pricing, Airbnb might be a good place to belong but also consider that your ideal companies won't necessarily be looking for a nightly deal. E...
You really have to think about the objective. Why do you want to do it? Assume it is to drive traffic? Best way, is to focus on creating content that people want to read and share, then pushing out with paid support via social platforms, influencers and partners.
I worked from a home office for 8 years before getting an office and hiring w2 employees. I wish I had focused more on systems earlier because I would have more quickly realized that I do not need a centralized office with employees that work in the same building. Though 75% of us work under the ...
The biggest thing you can do is spend time prospecting. If you're deal cycle is 6 months, you need to be filling up a +$10 million pipeline in order to close $4 million over the course of the next 10 months. That means lots of prospecting, keeping prospects engaged while they make their decision...
I can immediately think of several NYC-specific hacks. For instance, some that would be immediately deployable in Jackson Heights, Queens. I've lived in Brooklyn NY for over 10 years, and I had South Asian roommates for 6 years (college and after), which has led to having many South Asians in m...
First, this should have been decided before you created the YouTube campaign. Always have your finish line defined before you start the race. Since that did not happen, however, your next best option is to determine what best impacts your business. It is tempting to look at "views" or "likes" o...
I am not a software development or technology expert, nor have I managed this type of a company. However, I am an efficiency and cost control expert and will address some of your concerns. It is normal that young companies in all fields will encounter efficiency problems after a prolonged time o...