I'll give you some generalized advice from what you've provided but first I need to explain some of the reasons why this is tough for anyone to answer... First, without knowing how many customers you already have it's tough to strategize a 100% increase. If you have 1 customer, it's different th...
Hi, so I've been part of multiple startups, successful and "failed". The pattern with most is that the originators of an idea tend to be the ones wanting to be the CEO... If the originator is a team, together you guys need to honestly answer each other questions such as: 1) who handles pressure...
Here's three tips: 1. Increase the value you provide more than the price. If you want to lift prices by 10%, give 20% more value. 2. Rename you products. This will remove the association with the legacy pricing. 3. Craft an awesome pricing communications strategy. I've had clients that have done ...
Hi This is a classic market place which requires marketing to both sides simultaneously. I would start by selecting the most popular categories/fields that the users (employers/companies) are looking for (based on Google Adwords Keyword Tool or maybe checking Fiverr - if their services are the s...
There are several models you can opt for. Freemium: With this model app publishers offer mobile users to download apps free of charge to use with a limited set of features and charge them via in-app purchases for premium features, additional content, or digital goods. In-App Purchases: One of th...
I have a business that operates in this space and it can be tricky because of the dynamics. That said, not knowing anything about the sector, size or scope of your business and the question it makes this hard to answer. It's generally accepted that the greatest example of a 2 sided market is th...
A couple of quick notes to add on top of some good answers: 1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interes...
It depends by your company size and structure, but i think a CEO of a small company must understand what is pertinent to strategic decisions for his company. If you are thinking of changing the way you sell, it is better you understand why, which are the cost involved, benchmark your competition ...
Oh man, this is such a complicated question because it depends on the industry. I've worked with dealerships to OEMs to gyms to dentists and retailers - and it all depends. Doing a combination of digital and direct is always a great place to start because you have options under both categories. T...
Easy: answer questions. I love to focus on questions within my defined area of expertise that don't have any answers already posted. I check this almost daily and jump in on questions I feel that I can add value to. You can also review other questions that have answers already, and offer your i...