As someone who has built TAM models for various industries - I can attest this isn;t always easy. Many analyst firms (former analyst here) typically do some surveys and research among public company revenue reports for the year and then do some pixie dust extrapolating. The hard thing about a ma...
I've worked both in-house (at Business.com) and I built and ran large agencies as well (eVisibility, Geary Interactive, Organic Media Group). IMHO, outsourcing SEO is the best way to go no matter what. And I'll give you 3 good reasons why. 1. In-house SEO teams (and individuals) get myopia. The...
GO with local marketing like posters and other ads. If you are ready to invest in digital marketing - go with Facebook, Instagram ads for inquiry.
A ".com" is a much better long term solution because Google and people generally recognize that as more authoritative/ trustworthy. The best way to change a ".co" over to a ".com", is by creating a "301 redirect" for EACH PAGE and keep everything else the exact same until Google indexes the new v...
1. commercials / Advertising / leads. 2. In-app purchases of things that they actually need. 3. Freemium model - they only pay for extra services (like maybe you can have a dating feature or a business feature). 4. Offering complimentary services such as loans, help submitting forms, help befo...
You can get a trademark to protect against infringements on your domain name. It is essential for a online business. It is used for branded domain names. For an intellectual property as your domain name it is an intangible right, the benefit you'll get of ownership is that you the owner has a rig...
Being a part time artist, I can say the pricing structure depends on the category of artwork and the artist's background. Not to forget if you are dealing with similar structure as subscription boxes it is imperative to know what is your central product concept. Installation and procurement costs...
I am a bit confused why you are starting a business, but asking how to best monetize it. That is a red flag, at the start. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are establi...
There are so many ideas. What skills do you have? Can you sell them at an hourly or weekly rate? Do you have an asset (pickup truck, empty bedroom, etc) that you can rent out? Can you mow lawns? Trim trees? Clean debris? Take trash to the dump or transfer station? Can you walk dogs? Can you pic...
Have helped a number of people when it comes to generation of leads with an experience of more than 13 years in marketing and sales. There are a number of tools that will track leads for you and they vary price and functionality. Personally I would recommend to use Google Analytics because it is ...