Hello, I have run couple of years online business and used indiegogo and kickstarter platforms for presales. I also write on Amazon kindle for e-books on marketing topics. Presently, I am a MBA lecturer who works full time teaching marketing. I would recommend you to do the following: 1) Use Amaz...
What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...
Nice business application! Here are my quick ideas. I recommend you treat your app as if it were in beta. Go out to relevant audiences and seek free "tester users". I recommend advertising the search for tester users by finding forums with audiences who fit one of your personas. Start with R...
I've set up a number of online courses, and also supported other business owners in their online course creation and hosting. This is a huge topic with a number of variables. You may decide to host your course on your own Wordpress platform, in which case you'll need: - a website (if you don't a...
Tying your compensation to your performance can not only increase your revenue stream, but also your chances of closing new deals. Instead of replacing your pricing model, you can keep your current monthly rate, but add one or more of the pricing models discussed below. This should not endanger ...
While you've created a good amount of content on your Kickstarter campaign, your website is lacking severely in it. With that in mind, when it comes to your website I'd propose focusing on these two main goals: 1) Increase lead generation through your website. 2) Engage more with your current (...
While I appreciate prior documents or assets being shared, it's best to review the ToS and verify if there is an NDA included in it. With marketplaces, such as Upwork, there are NDAs that are implicit when contracting. Not sure if it's on here.
Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that...
Make a list of all the con's of making a decision. For each con, answer: 1) What's the worst thing this could mean to me? 2) If this did happen, how could I fix it? If you do this, you quickly realize that the "potential" downside is actually not that bad, and if you're successful - the upside...
For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/