Being from Denmark, I had to look up disposable books as a concept. It lead to an interesting link, I wanted to share, that describes disposable books as "the dregs of the book infrastructure" http://craigmod.com/journal/ipad_and_books/. So I assume, that your market is in some sense a niche mark...
Never. However look to enhance any customer reviews that embrace such differences. Revolve your campaign around 1 or 2 particular reviews or customer reflections. Read about blue ocean, ignore your competition (they will confuse you and kill your focus - do you think they are studying you? hell...
Yes, absolutely there are very different rules that you have to follow for healthcare products. It mostly boils down to what you are claiming, and what the 'class' of your product is as defined by the FDA. You have to go through an extensive process to get certain healthcare products approved b...
There are numerous possibilities. What was the original strategy outlined in your business model? Before even considering pricing you should understand that you need a value proposition. You also need to target a market segment with whom you are going to develop relationships. You also should b...
The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...
Nearly every market is experiencing demand right now - especially for digital marketing services. Many brands are overworked, meaning tasks like social media management, blog/content creation, digital marketing strategy, and online customer service is being neglected. If you or your part-time w...
It is always a good idea, but what you have to verify is that a product with a lower price will give the perception that it has a lower quality. If you want more advice, I am at your service.
I struggled when i first made my account but found out if i used a hashtag that i created or tagged a brand/logo or the area in the photo that would draw more people into wanting to follow my account try not to put to much hashtags though because then it looks like your trying to hard, pre-mote ...
Establish your brand, team, and processes. There are plenty of dev shops out there so you have plenty of examples to follow. For example Thoughtbot has an open source playbook you can use to build your own company.
The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...