I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...
There are several options available which would work for SaaS. The best one I can suggest is Referral Program. The referral program would need to have Training Documentation well defined as well as marketing material. This would allow you to pay other consultants or individuals to pipe leads or ...
First of all, it's a 'prospect meeting', not a 'client meeting', if you haven't closed them yet. Any system is better than no system. "Flying by the seat of the pants" is a recipe for disaster. Have a qualifying system. Do they need or want what you offer? Do they have a problem big enough to w...
I echo the answers already given - but add that the skills in most short supply today are an understanding of data and analytics and how to tie these into the customer journey. Educate yourself using Avinask Kaushik's blog and newsletter. He wrote this blog post and it's invaluable as a starter...
There are various methods of idea validation. I am listing the ways that are suitable in your case: 1. Run a Survey: You can ask the customers of the electricity company to fill up the survey form with questions like - whether they will use your service or not? How may they are willing to pay to...
While you can be successful doing business online without SEO--or even a website for that matter--there will always be limits to what you can achieve. SEO is nothing more than the act of marketing your website so searchers can find you. Today's SEO encompass many other aspects of digital marketin...
By far, it is managing cash flow. You need to be VERY good at it. There is an extremely fine balance between the speed you can invest and the speed at which you get new customers (i.e. revenue). And it is very easy to tip it of one way or another. If you are too risk averse, you will not invest...
It always starts with the list. You mention 'non opt-in' lists, which is certainly more troublesome than any domain name. Your best course of action is to get a new domain, re-confirm the lists you have (requiring the subscriber to click through in order to stay on), and only accept confirmed op...
IT services are a commodity industry. The formula for winning comes down to two things: Differentiation and Relationships. You can differentiate your IT company by making life easier for those who work with you. For example, consider a monthly fixed price contract regardless of how much (or li...