You need to make referrals a condition of doing business with you and do it upfront. Also, automate the referral ask. More details on "how to" below. To do this: During your first interactions with a client (NOT after you have delivered or closed the sale, that's a rookie mistake), you can tell ...
Having worked in this area, both as a client and as a consultant, customer understanding is a key to differentiating yourself from your competition. First a personal belief: surveys are the worst tool to uncover any insights. They are best used to quantify how many do X. There are a couple of wa...
I've loved Reddit.com from a viral / incoming traffic point of view, but you've got to be a broad contributor, ensuring that you post non-business content and interact on other's contributions. If you only self-promote, you'll quickly get banned from the "sub-reedits" you really want to post to. ...
I've worked on marketing in the home healthcare space and found it rather fragmented. The growth in the industry is so fast and there are so many mom and pop services that it was hard to find anyone specialized in it. What we ended up doing was a full competitive analysis in our geographic region...
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Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedI...
The marketing strategy should include identifying filmmakers and where they are so that you can make them aware of the app. This could include attending film festivals, looking at online film related groups and identifying ways to share the details and offer product presentations. For example, I ...
As a professional coach the market is smaller but it is geared towards key skills I would love to talk to you about the current market and business plans.
Hello, I feel like another method of monetization would be to charge a fee per job that is accepted by the freelancers using your site. That way, the website remains accessible to everyone and offers incentives for both the suppliers as well as the 'consumers'. Many aspiring entrepreneurs are l...
Excellent question. The great thing about youtube is that videos you post very quickly tend to show in Google search results, often quicker than the corresponding website would rank. Here are some tips: - When posting videos paste your contact details/offer in the description and in the comment ...