The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.
The less you need to sell, the more leverage you have. The fact that they approached you says that they want it. If 15k was their first offer, you can simply say no thanks. If you can do that with a straight face and resist the temptation to make the move, they are likely to come back with a b...
At the agency I started, we tackled this by working toward higher visibility in the industry. For example, when I was growing the agency years ago, I wrote articles for sites like Smashing Magazine, Nettuts, CSS-Tricks, and so on — this granted authority and presence to my agency. Then, my team ...
Depends on how you plan to get hired. If you go the traditional route, which I say is akin to using stones and clubs in today's era, then you want your resume littered with keywords the HR departments of the large companies you're targeting are looking for. If you want to do something that will...
Do a great video of yourself making art out of horseshoes. Make sure your sound is professional and tell us an engaging story. Cover your interview with lots of B-roll images of you doing your craft. Put extreme close-ups of your tools and materials while we hear you tell your story. Duration 3 t...
Fast growing, UK B2C SaaS doesn't really give me enough information. The most critical piece of information is your revenue/growth rate or valuation. That's going to determine both who your potential acquirers are and who the best type of firm is to help you sell. M&A firms tend to be broken in...
Hi. I am not a lawyer in the US so I cannot offer you a legal answer her, BUT try approaching the EFF as their Staff Attorney Daniel Nazer is "Mark Cuban Chair to Eliminate Stupid Patents. See here: https://www.eff.org/press/releases/staff-attorney-daniel-nazer-becomes-new-mark-cuban-chair-elimin...
Hey there; I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions. Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does...
When it comes to unique strategies, you should think way outside the box and not be afraid of "risk." Working with other local small businesses can help with cross-promotion, but sometimes that's not enough. Here are some examples I just thought of off the top of my head: 1) Get in touch with ...
Print advertising is expensive and phonebook usage has certainly declined. The marketplace can also be pretty fragmented with so many different publications. It would depend upon your market such as if you have a lot of retirees/seniors in your area that may still utilize a book? And have you ...