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You need to build trust in your vetting process, which means you actually need a good vetting process. Some ideas would be to have reviews of the potential guest from their facebook friends. Each review would have links to the reviewer's facebook profiles. Have links to the potential guest's own ...

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Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes f...

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I have more than 15 years of marketing experience and this includes experience in growth hacking. I look forward to the possibility of talking soon.

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Expertise: I currently run a high performing referral channel with several million invites every year. As you build out your growth strategy it’s important to identify the main “macro” conversion. This is an action that you need users to take to make the product successful. In your case, the pr...

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First, you have to define what exactly is your marketing department composed of : 1. Do you have technical writers, market analysts, product strategists, branding experts, graphic designers, advertising experts ? 2. What specific function of your marketing department is failing or stagnant ? 3...

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I'll divide your question into 2 questions, because I am not sure which one you're really asking :-) 1. Should I hire him despite the costs involved? You seem to already agree to this, based on what you wrote ("I am willing to set aside...assuming I see some ROI..."). 2. How to I justify his hig...

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Quickest way to drive traffic is either Google Adwords (SEM) or Facebook Ads, however, with a limited budget you can't guarantee sales (you will be paying per click). This is also a great place to test different copy, images, or audiences to see what works best for your website. A great way to ...

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If your product caused skin issues with a consumer so bad that a court case has been opened it will hurt your brand and store like crazy. Mainly because this consumer now will leave a bad review, tell all his/her friends about the experience. And believe me future customers will find out what ha...

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The domain ranking will not pass to the subdomain. The subdomain is treated like a separate website. This means that if you get ten backlinks to your main site. The subdomain will still have zero backlinks. I would not create a different website either for your trainers. Your new trainers would s...

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