Video is a great start to aligning all marketing efforts. Utilizing channel based marketing with proper video placement does two things for your brand: #1 it's evergreen content and lives on channels that matter (social, website, newsletters) #2 it's entertaining and provides value instantly. If ...
Great business! Why isn't sustainable? This is a great business model! Business dev and sales are often (if not always) the same thing. What you need is to hire cold callers, hire one or two sales people team and pay based on commission or base plus commission so that it saves you some money....
First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
Stop trying to "convince" people. You know, there is power in the testimony. A lot of startup companies use friends and family to test out the product and service and to help spread the word. If there is any way to offer a trial of your service, you might give that a go as well. Work to build...
You need to think about the user experience for the first 50 people, as you are doing. If you're not solving a problem for them, then there is no value, so the user base will not grow. It's always easy to envision a product or service which if you have e.g 1m users is valuable; but the hard part...
To play devil's advocate here, does the second company need to survive? Meaning mainly: is there a large enough potential for long-term gain to keep pushing on it? As entrepreneurs, it can be tempting to put a lot of irons in the fire in hopes one of them really takes off. It's understandable — ...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
It sounds like you have their email address, so I recommend using it to target them on Facebook and Twitter through their custom audiences program. You can upload the lists there and specifically reach these users ( and lookalikes). Twitter even has an ad format that send a targeted email subsc...
It is very hard to give actionable feedback without more details. You asked about creative, "unseen" opportunities on your balance sheet. Also make a list of things you and the team, or your product, are good at. A great example of this is the story behind Slack, it was just an internal commun...
The short answer to this is to do something for your potential client first. This way you will position yourself as someone who is not just a taker. You need to build a relationship with your partners, sending gifts always works followed by a call There are some very specific strategies you ca...