Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
Here's an evernote file of things I've found and liked around the internet re: 2 sided marketplaces. All digital, although not sure exactly how "successful" they are - but more for reference. Quality / Copywriting https://www.yourmechanic.com/works#mechanics https://www.airbnb.ca/?locale=en htt...
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...
Not at all. To me your suggestion is not discounting - it is a free trial period for potential customers to try out your product. And you want to limit it to a one day test. In my view, you could go up to a week without devaluating - especially if you integrate it with a testplan, so you show t...
I worked from a home office for 8 years before getting an office and hiring w2 employees. I wish I had focused more on systems earlier because I would have more quickly realized that I do not need a centralized office with employees that work in the same building. Though 75% of us work under the ...
First of all, it is VERY important that you are uploading your videos natively to Facebook, as opposed to simply sharing a YouTube link. Facebook will penalize you for sharing the link, but greatly reward you for uploading the video natively. Whether or not you are already doing that, the easies...
There are a few ways that you can sell to b2b customers on the same website. One way is to create separate sales pages for b2b customers and make sure that your sales copy is tailored specifically for them. You can also use lead capture forms or email opt-in forms to collect contact information ...
If I was you I would talk to those companies that have had great approach with retailers and learn from them. Some of this companies (not limit to this list) are: Reserve, Foursquare, Yelp, Density, Estimote Learn from them, maybe even partner with them
Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes f...
I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...