How to best market your product will depend largely on what your product is, and how far along you are in having a 'minimum viable product' (MVP: https://en.wikipedia.org/wiki/Minimum_viable_product). For instance, word of mouth advertising at your college may be the best route, but below is a ge...
Unfortunately all the numbers are off. Content builds on itself in an accumulative fashion. Much of it is unquantifiable, but the success comes as breakthrough success after building your authority over time (atleast 18 months of consistent publishing content.) Those 1000 monthly visitors shoul...
What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...
I've set up a number of online courses, and also supported other business owners in their online course creation and hosting. This is a huge topic with a number of variables. You may decide to host your course on your own Wordpress platform, in which case you'll need: - a website (if you don't a...
Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that...
For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/
Sounds delicious. I LOVE ice coffee. My advice is to definitely generate buzz on social media as well as a series of YouTube videos of every day people using the unit and enjoying the iced coffee. Some ideas: 1. Join a coffee lovers group on Facebook and LinkedIn. More importantly, an iced coff...
Happy New Year (2020) ! Do Feel (Perfectly) Free to Contact Me ; for a (Legally-Compliant) Facility Optimization (and Ethical Corporate Promotion) Strategy. Sincerely , Professor Obi
Tough to answer in full without knowing what your service is, but there are plenty of ways to get in front of college students. A few ideas: - Build a blog with useful/interesting content, share on social, build an audience - Incentivize current users to invite their friends through a referral p...
Find someone in that industry and give them a path to partnership. If you want DIY training for online marketing, you can try MarketMotive (nationwide business marketing) or CompeteLeap (local business marketing) or Lynda (random assortments of tech training). If you want to discuss your busine...