Divide your task in multiple steps. Then tackle each one individually. First, think on how the industry (in your case professional studio rental, but also production agency) is developing in the next years. Think of the context, competitors, new technologies (in video production - AI generated ...
Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...
I reviewed some of your videos and they are impressive. First of all, I would like to know why you think times are changing since SEO and PPC are still million-dollar strategies for lots of B2B companies if everything is done well. CMOs and marketing directors ---- you can reach them on websites...
Video is a great start to aligning all marketing efforts. Utilizing channel based marketing with proper video placement does two things for your brand: #1 it's evergreen content and lives on channels that matter (social, website, newsletters) #2 it's entertaining and provides value instantly. If ...
First of all promote on search engines and social media. Start a blog and write at least 2 articles a week about the problems, how your product is solving them etc. Use tools such as http://ifttt.com to automatically post content from your blog to all the social media profiles of your business....
It all begins with understanding who your best potential customers are. Spend some very focused time in determining not only who they are (moms; small business owners; homeowners; etc.) but want needs and desires they have. How will these align with your products or services? Also—talk to these...
There's no one-size-fits-all answer to this question, as the funniest way to introduce a high-end sticker to an art market will vary depending on the art market in question. However, some general tips that may be useful include, creating buzz around the sticker in advance by posting about it on s...
Interesting question - But one that (for me) requires additional information for me to give input: -What kind of "partnership" are you interested in? (i.e. Strategic Partnership where you work together for mutual benefit) -What is the intended / desired outcome for you? Why are you seeking comp...
Find organizations that are already sponsoring or buying gamification for their online marketing, and approach them. If you make gaming apps, look at who is already promoting their products or services through similar means. You have a common issue here which is this: for most prospects, you'll...
SOM refers to the portion of the market that your business COULD actually capture, as you stated: "[the] % [you] can realistically achieve from the SAM." Let's use an analogy to break this down - and pretend you are talking about fishing instead of project management software. TAM refers to all...